Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SITXMPR004 Mapping and Delivery Guide
Coordinate marketing activities
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | SITXMPR004 - Coordinate marketing activities |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to plan and coordinate a range of marketing and promotional activities at an operational level. The unit incorporates knowledge of marketing principles.The unit applies to all industry sectors, and to individuals who are responsible for coordinating marketing activities within the parameters of an established marketing strategy. Individuals working independently with limited supervision undertake this role. This could include marketing coordinators or managers and owner-operators of small businesses.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in an operational business environment. This can be: an industry workplace a simulated industry environment. Assessment must ensure access to: products or services for which the individual can conduct marketing activities current information and communications technology used by industry for marketing activities marketing plans, operational marketing documents, action plans and marketing reports. Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | Marketing and Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Plan and organise marketing activities. |
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Element: Undertake a general public relations role. |
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Element: Review and report on marketing activities. |
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